Annette Zou

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Annette Zou

System Strategy Designer

Annette is a system designer and strategist with a particular interest and expertise in the use of game inspired design techniques to create coherent systems and engaging experiences. She works as a system strategist, advancing Systems Transformation approaches and is one of the few experts in systems innovation who is well versed in System Acupuncture®

Annette has a background in innovation and human centered design, game design, and cultural studies. She has extensive experience bringing innovation methodologies into the public sector and has designed service delivery improvement strategies for federal government departments in the areas such as healthcare, national security, taxation, transportation, and digital transformation.

Annette’s interest in game design led to building gamification and game inspired systems in business contexts. She is working to expand this field of work for broader application in system design.